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Joie
de Lait
is a unique line of bath & body products based on the skin care benefits
of special milk ingredients plus vitamins. These natural ingredients work together
to gently exfoliate dead skin cells while nourishing and conditioning new skin.
The use of milk for skin care dates at least as far back as Cleopatra, whose
beauty rituals included regular bathing in pure milk. Early Romans used to massage
their faces with bread soaked in milk, and the ancient Egyptians considered
a milk bath the ultimate luxury.
Today, we an scientifically understand why milk is so beneficial to the skin.
Milk
Proteins
The amino acid distribution that occurs naturally in milk proteins
is highly compatible with the skin. Therefore, it is readily absorbed into the
skin and actually increases and helps retain the skin's moisture level. This
results in softer, smoother skin with a more youthful appearance.
Milk
Glycerides
This ingredient provides a rich emolliency that renders the skin
soft and pliable, increasing its elasticity. Laboratory test results of skin
softness from milk glycerides has shown them to be superior to other emollients
used in skin care products.
Lactic
Acid
Lactic Acid from milk provides the Alpha Hydroxy Acid ingredient
in Joie de Lait. This ingredient gently removes dead skin cells from the surface
of the skin, revealing the newer, more youthful cells beneath it. This minimizes
lines and wrinkles from aging and gives the skin a glowing, more youthful appearance.
Research has shown that lactic acid is the most effective and least irritating
source of Alpha Hydroxy Acid available.
Anti-Oxidant
Vitamins
Vitamins A, C and E are anti-oxidant vitamins, necessary in everyone's
diet. Used topically, these anti-oxidant vitamins help prevent free radicals
from breaking down the cell structure of the skin. The milk ingredients used
in Joie de Lait naturally contain Vitamin A. The natural vitamins C and E are
added for this anti-oxidant protection which help to slow down the skin's natural
aging process.
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